Facebook is taking it Home

Facebook. On April 4, 2013 the well-known social media outlet has developed a “skin” for android users known as “Home”. 

According to NBC, “Right now only a handful of phones are able to download Facebook Home, including the HTC One X, One X+, and Samsung Galaxy S 3.” Could this mean trouble for the new interface?

Apple and google control over 87% of the smartphone market, which limits the access even more. 

 According to TechCrunch, “Checking the news feed for the latest photos and stories from your friends is a conscious decision. You’re either living your life or reading Facebook. The social network would surely prefer those to be one and the same.”

The basic interface is basically an Android phone with Facebook plastered all over it. It may be obnoxious to some, as Facebook chats will follow you around your screen, and be a constant.

For Facebook “addicts” this is probably a great way to stay connected, but it comes at a price. 

The new skin has gotten a lot of negative feedback, as it diminishes several of Android’s best-selling points such as the lockscreen and desktop widgets and folders.  

When asked to comment about this new skin, Mark Zuckerberg commented, “The strategy we have is different from every other tech company that’s building their own hardware system, like Apple. We’re going in the opposite direction.”

 When asked about expanding the market to other phones and devices, Zuckerberg mentioned an updated version of the skin becoming available every month, as well as a version quickly becoming available for the tablet market.

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Sources:

http://www.nbcnews.com/technology/gadgetbox/facebook-home-now-available-download-if-your-phone-runs-it-1C9329507

http://www.macrumors.com/2013/03/06/apple-makes-gains-in-u-s-smartphone-market-share/

http://www.nbcnews.com/technology/gadgetbox/hands-facebook-home-social-takes-over-android-1C9220930

http://techcrunch.com/2013/03/29/facebook-home/

http://techcrunch.com/2012/09/11/mark-zuckerberg-a-facebook-phone-just-doesnt-make-any-sense/

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Apps

Technically speaking…”text messaging” is completed through an app.

The camera on your phone…is an app.

No matter which platform you are using, the various functions of your phone, tablet, or other electronic device wouldn’t be possible without apps. 

The apps I want to focus on are technically the stuff of dinosaurs…apps for computers. 

Apps for computers have been around about as long as the floppy, and we don’t even want to think back that far.

When Apple released the app store for OS X Mountain Lion, they changed everything for computers. There is no such thing as a box and disk combo for downloads, it’s all done seamlessly through the app store. The best part? Updates are also downloadable, so you will always have the best version of your apps.

All apps in the Mac app store go through extensive research and testing before they become available to the public. This is great to ensure security, but may also cut out a large majority of the apps that could be available. 

MacWorld.com offers some advice on how to get around it. They mention finding your favorite apps through the app store and searching the name of the creator…their website may have some gems for you to download. They also recommend searching for their apps with the word “review” directly behind it, to get some third-party opinions. 

One of the users on MacWorld recommended 

as useful resources for finding Mac software.

If more expensive and extensive software is needed, http://deals.macupdate.com offer daily deals on high-rated software. 

Jordan Merrick, in his article The Complete Guide to the Mac App Store, comments, “The Mac App Store is part of the same ecosystem as iTunes and as a result your iTunes gift cards you received over the holidays can be used on purchases from either iTunes, the App Store for iOS or the Mac App Store!”

 I think that all of this is very true. As an avid Mac user, I am excited to watch the evolution of the App Store, and see how PC companies try to compete with it. 

 

 

 Sources:

http://www.macworld.com/article/2013994/venture-beyond-the-mac-app-store.html

http://deals.macupdate.com/

http://mac.tutsplus.com/tutorials/os-x/the-complete-guide-to-the-mac-app-store/

Viral Videos

Justin Beiber, Gangham Style, Charlie bit my finger, Old Spice commercials…what do these have in common? 

They’ve all gone viral. 

What exactly does “viral” mean….when talking about social media that is. 

When a video goes viral, it means it has been spread rapidly by sharing. Sharing can be done via links in an email, on facebook or twitter, or even word of mouth in everyday conversation. 

Most marketing companies are asked to generate viral videos, to gain recognition for their clients. What their clients don’t always understand is that the backbone of a viral video is the actual content. 

Sure, getting a video off the ground takes a lot of work on your part. The best strategy is to relentlessly promote it. We’re talking everything from posting it to facebook, emailing it around to friends, adding the appropriate trending tags, and attempting to get celebrity endorsement. 

Something such as Jimmy Kimmel tweeting about your video will skyrocket your views, which is exactly what happened to “Double Rainbow”. 

Keeping content relevant to a target audience is also a key factor. Generally viral videos are either humorous, or a big part of pop-culture. However, more serious videos have the capability to go viral if shared with appropriate target audiences.

Viral videos can provide a source of income if played right. YouTube is anxious to make money off of your videos too, so they will contact you about placing ads on your channel if you hit enough views. However, be cautious about the ads placed over your videos, as they can discourage users from watching your videos, or re-direct them to other websites. 

The media attention that viral videos can get is generally welcomed by the producers, but can also be an annoyance, or even an invasion of privacy if the producers don’t anticipate it. There have been several instances where families have been bombarded by media coverage, and have attempted to file lawsuits. Always remember that content placed on the internet, especially a video, can be quickly escalated out of your control. You and your cat could be the next big YouTube sensations. 

Sources:

http://www.nytimes.com/2011/10/27/technology/personaltech/cashing-in-on-your-hit-youtube-video.html?_r=0 

http://socialtimes.com/what-makes-a-video-viral_b61409 

http://www.epolitics.com/2006/07/03/online-tactics-viral-campaigns/